| 000 | 00463nmm a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 240312s9999||||xx |||||||||||||||||und|| | ||
| 020 | _a978-3-63159-445-2 | ||
| 041 | _hEnglish | ||
| 100 | _aGruber, Gottfried | ||
| 245 | 0 |
_aMultichannel Management _bA Normative Model Towards Optimality |
|
| 260 |
_bPeter Lang AG _c2009 |
||
| 650 | _aMarketing & AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion | ||
| 856 | _uhttps://www.jstor.org/stable/10.2307/j.ctv9hj883 | ||
| 999 |
_c9160 _d9160 |
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