000 00659nmm a2200133Ia 4500
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020 _a978-3-63163-880-4
041 _hEnglish
100 _aHoffmann, Nicolas
245 0 _aLoyalty Schemes in Retailing
_bA Comparison of Stand-alone and Multi-partner Programs
260 _bPeter Lang AG
_c2013
650 _aMarketing & Advertising ; SociologyBUSINESS & ECONOMICS / Advertising & Promotion;BUSINESS & ECONOMICS / Marketing / General;BUSINESS & ECONOMICS / International / Marketing;BUSINESS & ECONOMICS / Marketing / Research;SOCIAL SCIENCE / General
856 _uhttps://www.jstor.org/stable/10.2307/j.ctv9hj7h1
999 _c8506
_d8506