000 | 00659nmm a2200133Ia 4500 | ||
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008 | 240312s9999||||xx |||||||||||||||||und|| | ||
020 | _a978-3-63163-880-4 | ||
041 | _hEnglish | ||
100 | _aHoffmann, Nicolas | ||
245 | 0 |
_aLoyalty Schemes in Retailing _bA Comparison of Stand-alone and Multi-partner Programs |
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260 |
_bPeter Lang AG _c2013 |
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650 | _aMarketing & Advertising ; SociologyBUSINESS & ECONOMICS / Advertising & Promotion;BUSINESS & ECONOMICS / Marketing / General;BUSINESS & ECONOMICS / International / Marketing;BUSINESS & ECONOMICS / Marketing / Research;SOCIAL SCIENCE / General | ||
856 | _uhttps://www.jstor.org/stable/10.2307/j.ctv9hj7h1 | ||
999 |
_c8506 _d8506 |