TY - DATA AU - Gruber, Gottfried TI - Multichannel Management: A Normative Model Towards Optimality SN - 978-3-63159-445-2 PY - 2009/// PB - Peter Lang AG KW - Marketing & AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion UR - https://www.jstor.org/stable/10.2307/j.ctv9hj883 ER -