Gruber, Gottfried <br/><br/>
Multichannel Management  A Normative Model Towards Optimality 

 -  Peter Lang AG  2009 
<br/><br/><label>ISBN: </label>978-3-63159-445-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing & AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion