TY  - DATA
AU  - Hoffmann, Nicolas
TI  - Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs
SN  - 978-3-63163-880-4
PY  - 2013///
PB  - Peter Lang AG
KW  - Marketing & Advertising ; SociologyBUSINESS & ECONOMICS / Advertising & Promotion;BUSINESS & ECONOMICS / Marketing / General;BUSINESS & ECONOMICS / International / Marketing;BUSINESS & ECONOMICS / Marketing / Research;SOCIAL SCIENCE / General
UR  - https://www.jstor.org/stable/10.2307/j.ctv9hj7h1
ER  -