TY  - DATA
AU  - Riemann, Eva
TI  - Contextual Brand Valuation: From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation
SN  - 978-3-83297-637-8
PY  - 2012///
PB  - Nomos Verlagsgesellschaft mbH
KW  - LawLAW / Commercial / General
UR  - https://www.jstor.org/stable/10.2307/j.ctv941r1m
ER  -