TY  - DATA
TI  - Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding
PY  - 2021///
PB  - Amsterdam University Press
KW  - Marketing & Advertising ; Language & Literature ; European StudiesBUSINESS & ECONOMICS / Marketing / General;LITERARY CRITICISM / European / General;LITERARY CRITICISM / Modern / General
UR  - https://www.jstor.org/stable/10.2307/j.ctv1m8d6qv
ER  -