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Loyalty Schemes in Retailing A Comparison of Stand-alone and Multi-partner Programs

Hoffmann, Nicolas

Loyalty Schemes in Retailing A Comparison of Stand-alone and Multi-partner Programs - Peter Lang AG 2013

ISBN: 978-3-63163-880-4

Subjects--Topical Terms:
Marketing & Advertising ; SociologyBUSINESS & ECONOMICS / Advertising & Promotion;BUSINESS & ECONOMICS / Marketing / General;BUSINESS & ECONOMICS / International / Marketing;BUSINESS & ECONOMICS / Marketing / Research;SOCIAL SCIENCE / General

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